Guidelines & downloads
Brand Resource Center
This resource center is designed to help you stay true to our brand’s identity, ensuring consistency and clarity in every interaction. Here, you’ll find everything you need to represent Faith Driven Entrepreneur with excellence and authenticity.
Thank you for following these guidelines it ensures Pastors & Entrepreneurs (P&E) remains strong, recognizable, and aligned with our purpose.
If you have any questions about these brand standards, please contact Marketing.
- 9Brand Name
- 9Brand Foundation
- 9Brand Colors
- 9Logos
- 9Iconography
- 9Typography
- 9Photography
- 9Core Values
- 9Target Audience
- 9Brand Messaging
Brand Name
Maintaining consistency in how we present Pastors & Entrepreneurs and its abbreviation P&E is essential for recognition and trust. Follow these guidelines to ensure our brand is represented correctly across all platforms.
✅ Do's
- Use “Faith Driven Entrepreneur” in full when first mentioned, followed by “FDE” for subsequent references if needed.
- Capitalize properly—always write “Faith Driven Entrepreneur” in title case and “FDE” in all uppercase letters.
- Use the brand name and abbreviation consistently across all communications.
- Pair the brand name and abbreviation with approved logos and assets for visual alignment.
- Ensure “Faith Driven Entrepreneur” and “FDE” are used in a way that reflects our mission and values.
❌ Don'ts
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Don’t alter, abbreviate, or modify the brand name beyond the approved “FDE” abbreviation.
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Don’t use “FDE” in lowercase (e.g., “fde”).
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Don’t use unapproved typefaces, colors, or stylizations for “Faith Driven Entrepreneur” or “FDE.”
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Don’t add special characters, emojis, or symbols to the brand name or “FDE.”
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Don’t combine “FDE” with other words or phrases to create unofficial names.
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Don’t use the brand name or abbreviation in a way that misrepresents or contradicts our values and mission.
Capitalization Guidelines
To maintain consistency and honor the significance of certain words in our faith-driven messaging, we follow specific capitalization rules. By following these guidelines, we ensure our communication remains clear, respectful, and aligned with our mission.
Words We Always Capitalize:
- God
- Jesus
- Holy Spirit
- King (when referring to God)
- Kingdom (when referring to God’s Kingdom)
- Gospel
- Bible
- Biblical
- Scripture
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PASTORS & ENTREPRENEURS
Brand Foundation
Our brand is built on a foundation of faith, purpose, and impact. This section outlines our mission, vision, and values—guiding principles that shape everything we do.
Our Vision
To equip pastors and entrepreneurs with:
- Bridge Ministry & Marketplace – We help pastors connect spiritual leadership with entrepreneurial influence, discipling leaders who shape the world Monday through Saturday.
- Data-Driven Discernment – Our strategies are grounded in research, giving pastors a clearer understanding of what entrepreneurs face and how to meet them where they are.
- Church Strengthening Through Discipleship – We believe discipling entrepreneurs builds stronger churches by deepening relationships with key leaders and generous partners.
- Volunteer-Led, Scalable Models – Our programs are designed to be plug-and-play, requiring no extra budget or staff—just a willing heart and a vision for impact.
Our Strategy
We provide Christ-following entrepreneurs and churches with:
- Content
- Community
- Coaching
- Connection
Purpose
- Bridge Ministry & Marketplace – We help pastors connect spiritual leadership with entrepreneurial influence, discipling leaders who shape the world Monday through Saturday.
- Data-Driven Discernment – Our strategies are grounded in research, giving pastors a clearer understanding of what entrepreneurs face and how to meet them where they are.
- Church Strengthening Through Discipleship – We believe discipling entrepreneurs builds stronger churches by deepening relationships with key leaders and generous partners.
- Volunteer-Led, Scalable Models – Our programs are designed to be plug-and-play, requiring no extra budget or staff—just a willing heart and a vision for impact.
- Bold Theology Meets Practical Leadership – We equip churches with biblically rooted resources that speak to the unique challenges of entrepreneurial life.
- Community-Centered Strategy – Entrepreneurs don’t need more content—they need connection. We help pastors create spaces for peer-led transformation.
- No Cost. No Catch. High Trust. – Backed by trusted voices like JD, David, and Derwin, our resources are free, accessible, and tailored to what pastors actually need.
Brand Voice
Our brand voice is bold, risky, joyful, adventurous, with an undercurrent of urgency—reflecting our mission to help Christ-following business owners/leaders find their community and fulfill their God-given call to create.
Brand Tone
Our tone is designed to inspire and equip pastors while providing them with the confidence to step into a new area of ministry. We communicate with clarity, authority, and compassion, recognizing the many burdens pastors carry and offering practical, ready-to-use solutions.
- Empowering: Giving pastors the tools and confidence they need to engage a new ministry focus.
- Encouraging: Acknowledging the challenges pastors face and offering hope.
- Informed: Backed by research and statistics that provide valuable context for understanding entrepreneurs.
- Actionable: Offering clear, easy steps to get started right away.
Key Differentiator
The aim of Pastors & Entrepreneurs is to position the Church to be the go-to for entrepreneurs to find support and affirmation
PASTORS & ENTREPRENEURS
Brand Colors
Our color palette reflects our identity and the message we share. This section provides primary colors and best practices for maintaining brand consistency.
PASTORS & ENTREPRENEURS
Logo
Consistency is key when using our logo and icons. Our logos are primarily available in PNG format for most digital and print applications. If you require the logo in a different format (such as SVG, EPS, or PDF) for special use cases, please contact the Marketing Team for assistance.
horizontal logo
Need a different format? Reach out to Marketing for support.
PASTORS & ENTREPRENEURS
Iconography
Our iconography is a visual extension of our brand, designed to communicate ideas clearly and consistently. Each icon reflects our faith-driven mission with simplicity, purpose, and clarity.
Orange
Gold
White
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Typography
Typography plays a vital role in our brand’s identity. This section details our primary and secondary fonts, proper usage, and hierarchy to ensure readability and a cohesive look across all communications.
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PT Serif
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Subheadline
Headline 1
Headline 2
Paragraph Text lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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Photography
Our photography style captures the heart of our brand—authentic, inspiring, and faith-driven. The images we use should reflect our mission, values, and the people we serve, creating an emotional connection with our audience.
Stock Photography
FDM – Real Photos
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Core Values
Pastors & Entrepreneurs is guided by several core values reflecting our mission and vision; they serve as our guiding principles on the journey.
Mission Matters
We help pastors convene entrepreneurs, equipping them to lead their businesses in alignment with God’s will.
Risky Trailblazer
Run Hard. Rest Hard
Edgy Reframing
Joyful Adventure
Hungry Humility
PASTORS & ENTREPRENEURS
Target Audience
Pastors & Entrepreneurs (P&E) is a bold new vision for pastoral ministry in a changing world. We believe that the synergy between pulpit and marketplace can unleash extraordinary Kingdom impact. By equipping pastors to disciple business leaders, we help churches extend their reach beyond Sunday services—into boardrooms, startups, and the cultural frontlines.
Jon the Visionary Senior Pastor
Lead Pastor of a growing multi-site church with 700+ attendees
Church Stage
- Non-denominational church with evangelical roots
- 700+ attendees, multi-site, mid-size staff
- Multigenerational but skews young families and professionals
- High number of business owners, real estate professionals, and corporate leaders
- Strong youth and family ministries draw many young parents
- Mission-minded, outward-facing—emphasis on local outreach, school partnerships, and global missions
- Main campus includes auditorium (~500 seats), kids’ wing, and a multipurpose “NextGen” building
- Recently renovated lobby to encourage fellowship and small group sign-ups
- Satellite campus meets in a rented performing arts center in a nearby town
- Highly structured volunteer teams, small group-driven discipleship model
Background & Identity
- Married, 3 kids (one in college, two in high school)
- Jon planted his church 18 years ago with a few families and a lot of grit.
- He’s led the church through multiple growth phases—from school gym to a modern campus—and now mentors younger church planters in his network.
- He has a strong gift of vision and strategy, and believes the local church should be both a spiritual home and a launchpad for cultural impact.
- Splits time between sermon prep, leadership meetings, and vision-casting
- Known in his region as a thoughtful leader and coach to other pastors
- Invests time in business leaders from his church, but feels under-equipped to disciple them deeply
- Reads leadership books, listens to Craig Groeschel’s podcast, and follows Barna research
Pain Points:
- Entrepreneurial Engagement – Feels like some entrepreneurs “slip through the cracks”—they attend but don’t fully connect. Has a thriving men’s ministry, but struggles to deeply engage high-capacity professionals spiritually
- Lack of Clarity/Staff Burnout – Staff is maxed out—adding new programs feels risky without clear ROI
- Vision Without Strategy – Sees potential for broader city impact but needs a strategy and structure to get there
- Lack of Diversity in Giving – Healthy budget but plateauing giving—core donors carry a large share
- Financial Stewardship – Actively looking for ways to diversify income and better engage business leaders. No major building debt, but cautious about future capital campaigns without new donor engagement
Goals & Motivations
- Creating a sustainable, multi-generational church that reaches the city
- Raising up lay leaders who live missionally in their spheres of influence
- Finding ways to support ministry without over-relying on Sunday offerings
- Seeing the church actively shape culture rather than react to it
Marcus the Executive pastor
Church planter / Executive pastor
Church Stage
- 750 attendees
- Lean staff (~7 FTE), heavily volunteer-driven
- Culture of empowerment—encouraging everyone to “own their lane”
- Heavy use of digital tools for small groups, sign-ups, and events
- Multipurpose layout: gatherings on Sundays, co-working or outreach events during the week
- Lean but healthy—budget is around $750K/year, sustained by a small base of generous givers
- Major giving often tied to vision-driven events, not just routine tithing
- Big emphasis on stewardship, innovation, and donor development
Background & Identity
- Marcus came from a business background—he led operations at a mid-sized startup before shifting into full-time ministry five years ago
- Initially brought on to “bring structure” to a rapidly growing church plant, Marcus now serves as the Executive Pastor, where he oversees everything from budget planning to small group systems.
- He’s entrepreneurial by nature, with a heart for innovation and systems that multiply Kingdom impact.
- He often plays the role of cultural translator—helping the senior pastor connect vision to execution and helping business leaders in the church feel spiritually seen.
- Up at 5:30am most days—gym, Word, espresso, then straight into meetings
- Part of a local leadership cohort and reads both Harvard Business Review and Christianity Today
- Favorite tech tools: Notion, Slack, and Trello; he’s the unofficial “IT guy” for the staff
- Regularly meets with entrepreneurs in the church for lunch or coffee
- Values family time in the evenings and tech-free Saturdays with his daughter
Pain Points:
- Leadership Efficiency – High-capacity leaders in the church are underutilized—and often under-discipled
- Pastoral Burnout – Pastoral staff is maxed out; new programs require volunteer scalability
- Deeper Roots – Wants to bridge the gap between spiritual depth and marketplace relevance
- Theolgy/Leadership Divide – Tired of leadership books with no theological depth, or theology with no leadership insight
Goals & Motivations
- Entrepreneurial Onramp – Create a leadership pipeline that includes entrepreneurs, not just volunteers
- Intentional Engagement – Strengthen giving and discipleship by engaging key influencers more intentionally
- Efficient Equipping – Offload initiatives that can be lay-led without sacrificing quality
- Missional Alignment – Align marketplace leaders with the mission of the church in real, ongoing ways
- Pastor Proactivity – Help the senior pastor move from reactive to visionary leadership
Sarah the The High-Capacity Lay Leader
Entrepreneur / C-suite leader, active church member
Church Stage
- 1,000+ attendees
- vibrant teaching and worship culture
- May have a partner or close friend involved in the business
Background & Identity
- Sarah is a second-generation Korean-American entrepreneur who built a successful brand consultancy from scratch
- She’s a quiet force—respected, generous, and deeply thoughtful
- She serves on her church’s finance team and occasionally teaches in women’s ministry, but often feels like her business life is separate from her spiritual one
- Early riser, Peloton and podcast before 7am
- Travels often for client work, always looking for local churches when she’s out
- Invests in real estate and startups with a lens for impact
- Loves hosting curated dinners with other women in leadership
- Reads widely—everything from Tim Keller to Harvard Business Review
Pain Points:
- Discipleship Disconnect – Loves her church but feels disconnected from spiritual formation
- Biblical Leadership Void – No one’s ever discipled her in how to lead biblically in business
- Loneliness & Isolation – Feels isolated in her leadership—hungry for peers who “get it”
- Shallow Community – Longs to find deep spiritual community with people who understand her pace
Goals & Motivations
- God-Centered Leadership Growth – To integrate faith and leadership more meaningfully
- Faith-Work Connection – Seeks to connect with other believers in business
- Kingdom Impact – Desires to be generous and impactful through her business
- Authentic Relationships – Wants real connections, not just business networking.
PASTORS & ENTREPRENEURS
Brand Messaging
This section outlines our messaging framework and provides guidelines for crafting compelling copy.
Key Message:
Positioning the Church to be the go-to for entrepreneurs to find support and affirmation.
The Movement
Pastors & Entrepreneurs is a bold new vision for pastoral ministry in a changing world. As culture shifts and church dynamics evolve, there’s a critical opportunity—and need—for pastors to engage one of the most influential, yet often overlooked, groups in their congregations: entrepreneurs. We believe that the synergy between pulpit and marketplace can unleash extraordinary Kingdom impact. By equipping pastors to disciple business leaders, we help churches extend their reach beyond Sunday services—into boardrooms, startups, and the cultural frontlines. This is about more than church growth. It’s about spiritual formation, cultural renewal, and mission-aligned leadership that moves from the sanctuary to the streets.
The Mission
We exist to empower pastors with the tools, resources, and research they need to effectively understand and engage the entrepreneurial leaders in their congregations. Through data-driven strategies, curated content, and scalable ministry models, we help pastors disciple entrepreneurs in ways that are both practical and powerful—without adding strain to their time or teams. When pastors and entrepreneurs work together, churches flourish, culture shifts, and the Gospel advances in unexpected places.
The Purpose
- Bridge Ministry & Marketplace – We help pastors connect spiritual leadership with entrepreneurial influence, discipling leaders who shape the world Monday through Saturday.
- Data-Driven Discernment – Our strategies are grounded in research, giving pastors a clearer understanding of what entrepreneurs face and how to meet them where they are.
- Church Strengthening Through Discipleship – We believe discipling entrepreneurs builds stronger churches by deepening relationships with key leaders and generous partners.
- Volunteer-Led, Scalable Models – Our programs are designed to be plug-and-play, requiring no extra budget or staff—just a willing heart and a vision for impact.
- Bold Theology Meets Practical Leadership – We equip churches with biblically rooted resources that speak to the unique challenges of entrepreneurial life.
- Community-Centered Strategy – Entrepreneurs don’t need more content—they need connection. We help pastors create spaces for peer-led transformation.
- No Cost. No Catch. High Trust. – Backed by trusted voices like JD, David, and Derwin, our resources are free, accessible, and tailored to what pastors actually need.
The Problem
Even the most faithful and experienced pastors face:
- Declining Donations & Shrinking Budgets – Financial strain threatens ministry momentum and staff sustainability.
- Pastoral Burnout – Increased demands and emotional weight are leaving many pastors exhausted and overwhelmed.
- Overlooked Entrepreneurs – Business leaders sit in the pews every week, yet many pastors feel ill-equipped to disciple them.
- Limited Time & Resources – With so much on their plates, pastors need high-impact solutions that don’t demand more bandwidth.
- Unrealized Influence – The church has untapped influence through its entrepreneurs—but few know how to activate it.
- Desire for Broader Impact – Many pastors want to reach beyond the church walls but need a strategy that’s both effective and sustainable.
The Solution
Pastors & Entrepreneurs turns opportunity into action with:
- Easy-to-Implement Programs – Plug-and-play models that integrate seamlessly into church life—no budget, no new hires required.
- Volunteer-Led Groups – Entrepreneurial leaders take ownership, reducing pressure on pastoral staff and increasing peer-to-peer engagement.
Tailored, Theologically Rich Content – Curated video lessons and discussion guides spark meaningful, faith-driven conversations. - Research-Backed Insights – We provide the data pastors need to better understand and engage this unique group.
- Support for Discipling Business Leaders – Practical tools that help pastors integrate faith into the entrepreneurial journey.
Trusted Voices, Proven Frameworks – Resources from nationally respected leaders give pastors confidence and credibility.
The Call to Action
This is your moment to step into a new era of pastoral leadership—one that goes beyond the pulpit and into the marketplace. Entrepreneurs in your congregation are uniquely positioned to shape culture, fund Kingdom work, and live out their faith in dynamic, transformative ways. But they need discipleship. They need direction. And they need you.
You don’t have to do it alone. You don’t need more staff, more budget, or more bandwidth. You need a partner. You need a plan.
Pastors & Entrepreneurs is here to help you engage this vital group with clarity, confidence, and compassion. Let’s turn your pastoral influence into catalytic Kingdom impact—by equipping the leaders who are already in your church, ready to build, lead, and give for the glory of God.
PASTORS & ENTREPRENEURS
Durable Network Partners
In The Starfish and the Spider, we saw the power of decentralized networks. We’ve experienced this firsthand—entrepreneurs referring others to lead. But often these are “Lone Wolf Leaders” who lead once, maybe twice, and burn out.
To reach a movement of 1 million people—and guide 100,000 through a deeper coaching journey—we need more than one-off leaders. We need durable partners who can rally their communities, not just pass through like a car in transit.
Ministries like Global Advance and Sinapis are examples of durable networks. But compared to 1 million churches worldwide, they are few.
Our hope is that church partnerships become a consistent source of new groups—so we’re not starting from scratch each year. Instead of scrambling to launch 700 new groups annually, we want to rely on trusted partners who show up year after year.
We’ve seen this model work in the Church before: Celebrate Recovery, Marriage Ministries, Financial Peace—all scaled through strong church-based networks.
So what makes a church a great partner?
- Size & Entrepreneurial Base: In the U.S., we’re looking for churches with 750–1,000 members. Outside the U.S., 200+ in average Sunday attendance. These churches typically have a critical mass of entrepreneurial leaders.
- Church Planting Networks: These are naturally aligned—startup-minded and full of leaders ready to take risks and build.
- Entrepreneur-Led, Pastor-Endorsed: The most successful partnerships begin when an entrepreneur inside the church champions the vision, with pastoral support close behind. It’s rarely effective to approach a church cold without that internal advocate.
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Email Signature
Maintain a consistent and professional look across all communications with our official email signature templates. This section provides ready-to-use and customizable signature formats that align with our brand identity — including approved fonts, colors, logos, and contact layout.
PASTORS & ENTREPRENEURS
Business Card
Project a cohesive and credible brand image with our official business card designs. This section provides approved templates that reflect our visual identity — including logo placement, typography, and color standards. Use these templates to create business cards that represent you and the organization consistently across all teams and departments.
PASTORS & ENTREPRENEURS
Other Resources
Use the official brand templates to keep all materials consistent and professional. The Letterhead ensures formal communications maintain a polished, on-brand look; the Slide Deck provides ready-to-use presentation designs for clear and visually consistent storytelling; and the Document template standardizes fonts, layouts, and formatting to create cohesive, professional materials across all communications.